CONSTRUCTING A FLAVORFUL BRAND STORY: THE CHEESEBURGER CHRONICLES

Every slice of a cheeseburger tells a tale. From the savory patty to the melting cheese, each component plays a part in crafting an adventure that here delights taste buds. But what about the story behind the cheeseburger itself? What aspects weave together to create a brand that connects with its consumers? That's where the Cheeseburger Chronicles